One of our key objectives is to drive media exposure by building Brand Equity and increasing Brand Name Awareness through editorial placements in print publications as well as other outlets like television, radio and the Internet. Our strength lies in our ability to develop relationships with key media people in several different industries in Television, Radio, Print, and the Internet who ultimately drive exposure of your product. Our plan focuses on pursuing and securing national and local coverage within respective markets. It also includes regional, trade and online coverage.
Key Media Exposure Components include:
Identification of target markets…
— Development of consistent, key messaging
— Development of introductory press release(s)
— Identification of particular outlets including:
- National Magazines
- National Newspapers
- National Broadcast
- Regional Magazines
- Regional Newspapers
- Regional TV Programs
- Online Sites and Blogs
- Tradeshow Publications
— Ongoing communication with media targets to position the brand and products for coverage